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Data privacy principles

Managing data responsibly

Our guiding Client data privacy principles demonstrate our commitment for how we carefully and responsibly manage Client data at Sun Life.

Managing data responsibly

Our guiding Client data privacy principles demonstrate our commitment for how we carefully and responsibly manage Client data at Sun Life.

We’re a global company with a proud history of building long lasting relationships with our Clients. We know it’s a privilege to have Client data, and we have a big responsibility when we use it to deliver on our purpose of helping Clients achieve lifetime financial security and live healthier lives.

Our guiding data privacy principles highlight our commitment to Clients:

1. We use Client data to deliver on our Purpose

We’re driven by our company’s Purpose to help our Clients achieve lifetime financial security and live healthier lives. We use data to help create outcomes with our Clients’ best interests at heart.

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2. We do not sell Client data

We do not sell data that would identify an individual Client. There may be times when we share aggregate data and insights to help generate value for our Clients and align with our Purpose.

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3. We inform Clients about why we collect and use their data

We are committed to being as clear as we can with our Clients about how we collect and use their data. We clearly outline their options. We continue to simplify the language we use to connect with our Clients.

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Your privacy at Sun Life

Since 1865, our Clients have trusted us with their personal data. Managing Client data safely and securely is one of our top priorities.

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