Frequently asked questions about our Small Business Digital Marketplace
The marketplace supports small employers with 2–9 eligible lives. Groups with 10 or more eligible lives should be quoted through Sun Life’s traditional small business process.
No. Eligibility is based on eligible lives, not enrolling employees. Groups with 10 or more eligible lives must follow Sun Life’s standard process.
No. Specific plans are available within the marketplace for groups with 2–9 eligible lives.
To quote groups with 2–9 eligible lives, you must use the Small Business Digital Marketplace. For groups with 10–49 lives, you should continue working directly with a Sun Life sales representative.
Dental, vision, supplemental health, life, and disability products are available. For healthcare professional groups, PFML, and FMLA, contact your Sun Life representative.
Currently, it’s only available for groups with 2–9 eligible lives. Sun Life will evaluate potential expansion in the future.
Access, Logins & User Management
Yes. You must be licensed and appointed with Sun Life in the situs state before your first sale. Appointment may take up to 10 days, and cases cannot be processed until it is complete. Get appointed now…
Complete the registration form to begin. After submission, you will receive a one-time personalized link to create your account.
Yes. Once an agency and licensed producer are set up, additional agents and support staff can be added to collaborate on quotes. Each user must have their own individual login.
Yes. Authorized agency users can collaborate on the same quotes and cases.
No. Authorized users may move quotes forward without primary agent approval.
Commissions, Tax ID & Agency Setup
Sun Life associates Tax ID with the agency that’s in the Small Business Digital Marketplace.
Yes. All users added under the agency share the same Tax ID.
Most products offer selectable commission options, depending on the product. Dental and Vision do not have options.
Commissions are tracked through Sun Life in the same way as all other Sun Life groups. During sold case paperwork, we collect the broker and general agent (if applicable) in the Small Business Digital Marketplace.
General Agency & Broker Collaboration
General Agencies can grant access to brokers and admin team members on a per-group basis, enabling collaboration throughout quoting, sale, and enrollment.
Yes. Shared access allows teams to work together seamlessly within the platform.
Products & Rating
No. Only the plans available for each product within the Small Business Digital Marketplace can be quoted.
No. Employers cannot offer more than one dental or vision option.
No. There are PPO options only.
Rates are generated using employee census data, SIC code, ZIP code, and other standard rating factors.
Quoting, Enrollment & Administration
Yes. The marketplace is designed for new business quoting and adding new coverages to renewing business.
Sun Life requires a 10-business-day timeline once we receive the implementation information. You will be unable to quote a group with an effective date within this window.
A census is not required to generate accurate quotes for all coverages, including life and disability. This will change in mid-May.
Yes. Brokers or agencies upload the group’s census information during implementation into the Small Business Digital Marketplace platform, InsuranceMenu.
Yes. Products quoted through the Small Business Digital Marketplace platform, InsuranceMenu, can later be enrolled using Employee Navigator after the initial census is completed in the platform during implementation. Brokers may continue to use their existing enrollment workflows.
During implementation, brokers or agencies select the plans sold and upload census information into the Small Business Digital Marketplace platform, InsuranceMenu. If you are a general agency, you can invite the broker and employer administrator to collaborate on install paperwork. The licensed agent and administrator will receive a DocuSign package from Sun Life to complete implementation.
Yes. General Agencies can access the enrollment tool once a sold case is ready to move forward.
Group insurance policies are underwritten by Sun Life Assurance Company of Canada (Wellesley Hills, MA) in all states, except New York. In New York group insurance policies are issued by Sun Life and Health Insurance Company (U.S.) (Lansing, MI). Product offerings may not be available in all states and may vary depending on state laws and regulations.
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