Who we are

We’re Sun Life. We’re a leading international financial services company, building on our strengths for 150 years.

We’ve known who we are from the dawn of our history, and it has served us well. After all these years our commitment to our customers is unwavering. Our objective is to deliver the best customer experience at every touch point, in every market in which we do business. We want our customers to achieve the peace of mind that comes with a lifetime of financial security. It’s at the centre of all we do.

Our mission, vision and values are the DNA of our organization. These commitments drive us forward and touch every business decision. From our culture to the products and services we offer around the globe – we are a company dedicated to our customers’ financial success.

Our mission is to help customers achieve lifetime financial security.

Our vision is to be an international leader in protection and wealth management.

Our values are the foundation of our day-to-day business operations. At Sun Life, we’re about:


  • We are committed to the highest standards of business ethics and good governance.


  • We value our diverse, talented workforce and encourage, support and reward them in contributing to the full extent of their potential.

Customer Focus

  • We provide sound financial solutions for our customers and always work with their interests in mind.



  • We deliver value to the customers and shareholders we serve and to the communities in which we operate.


  • We listen to our customers to provide them with a better experience through innovative products and exceptional service.