October 28, 2015

Sun Life Suite of Employee Benefits Now Available on the Bloom Health Private Exchange Platform® Solution

SLPC 26574 10/15 (Exp. 10/20)

Sun Life furthers its growth strategy in the employee benefits market

Wellesley, MA and Minneapolis, MN – (October 28, 2015) — The U.S. business group of Sun Life Financial has added a comprehensive suite of employee benefits to Bloom Health’s Private Exchange Platform® solution. Bloom Health employer customers can now select Sun Life’s short-term disability, long-term disability, life and accidental death & dismemberment, critical illness and cancer, accident, and dental insurance products when tailoring their benefits package. This partnership allows Sun Life to further its growth strategy in the employee benefits market and its commitment to meeting the diverse needs of employers and their employees.

Bloom Health redefines the employee benefits experience by enabling consumers to choose the benefits that are right for themselves and their families. Through a customized suite of options, Bloom Health helps brokers, health plans and employers create a more compelling benefits program that provides consumers with the education and technology tools to understand the wide array of offerings, while improving the business results of benefits partners.

“At Bloom Health, our purpose is to empower consumers with ownership of their benefit selections, and we do this through investing in the right partnerships,” said Jim Priebe, Chief Executive Officer at Bloom Health. “Expanding our offerings with Sun Life’s ancillary benefits helps us continue to provide the best benefits options and experience for all of our customers.”

“When considering private exchange partnerships, we look at who works well with carriers and who can provide clients access to a broad array of products and services, as well as cost-saving opportunities,” said Karen White, Assistant Vice President of Health Care & Exchange Solutions at Sun Life. “Bloom Health delivers on all of those fronts and is also known for its high marks in customer satisfaction.”

About Sun Life Financial
Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. The Sun Life Financial group of companies operates under the “Sun Life Financial” name strictly as a marketing name and no legal significance is expressed or implied. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. In the United States, Sun Life Financial provides a range of products and services to employers and their employees, including Group and Voluntary Accident, Critical Illness, Dental, Disability, Life, and Stop-Loss insurance products. Product offerings may not be available in all states and may vary depending on state laws and regulations. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF. For more information, please visit

About Bloom Health
Bloom Health is transforming the way employers use the range of workplace benefits to help attract, retain and motivate talent. Founded in 2009, Bloom Health’s Private Exchange Platform® solution brings cost predictability to employers while consumers receive expert guidance to find the benefits options that best meet their unique personal and family needs. Bloom delivers its secure cloud-based solution and personalized support through health plan, employer and agency partners across the United States. Bloom is headquartered in Minneapolis, MN. Visit us at

Media contacts:

Amanda Gallo
Sun Life Financial

Devon Portney Fernald
Sun Life Financial

Kay Colegrove
Bloom Health