February 02, 2015

Sun Life Financial Names Kevin Krzeminski Senior Vice President, U.S. Distribution

SLPC 26361 02/15 (Exp. 02/20)

Wellesley, MA — (February 2, 2015) — The U.S. business group of Sun Life Financial Inc. (TSX: SLF) (NYSE: SLF) today announced that Kevin Krzeminski has been named Senior Vice President, U.S. Distribution. Kevin will be responsible for Sun Life’s Group, Worksite, and Stop-Loss distribution teams, as well as internal sales and distribution partnerships. He will report to Dan Fishbein, President, Sun Life Financial U.S.

“Kevin’s 25 years of experience will be instrumental in driving continued smart growth,” said Fishbein. “He is a proven and seasoned professional in group benefits and will be a key part of Sun Life’s continued commitment to great customer service.”

Previously, Kevin was Senior Vice President and General Sales Manager for Liberty Mutual Group Benefits. He developed and executed new broker penetration strategies, which resulted in the company’s all-time highest level of business production. Kevin has extensive experience and expertise in employee benefits and service delivery. He developed and executed innovative go-to-market strategies and negotiated product placement into target private exchanges.

Prior to his role at Liberty Mutual, Kevin was National Sales Vice President for CNA Insurance Group Benefits.

Kevin holds a bachelor’s degree in business management from The Indiana University of Pennsylvania.

About Sun Life Financial
Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. The Sun Life Financial group of companies generates under the “Sun Life Financial” name strictly as a marketing name and no legal significance is expressed or implied. Sun Life Financial and its partners have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. In the United States, Sun Life Financial provides a range of products and services to employers and their employees, including Group and Voluntary Accident, Critical Illness, Dental, Disability, Life, and Stop-Loss insurance products. Product offerings may not be available in all states and may vary depending on state laws and regulations. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF. For more information please visit

Media Contact:
Devon Portney Fernald
Sun Life Financial