January 13, 2015

Boston Celtics and Sun Life Financial Partner with the YMCA of Greater Boston for “Fit to Win” Program

SLPC 26340 01/15 (Exp. 01/20)

Celtics teams up with Sun Life Financial and YMCA to promote fun and easy steps to help Greater Boston youth maintain healthy and active lifestyles

BOSTON (January 13, 2015) – The Boston Celtics and Sun Life Financial today announced the tip-off of “Fit to Win”, a program aimed at improving the health and well-being of young people throughout the city of Boston, as well as promoting diabetes education. Throughout the program, children in grades 3-6 will participate in daily workouts, and be encouraged to maintain a nutritious diet and make healthy lifestyle choices.

“We are proud to launch our Fit to Win program, which teaches children fun and easy steps for maintaining an active lifestyle,” Celtics Team President Rich Gotham said. “Initiatives such as these not only create awareness, but put into action that proper nutrition and exercise can lead to better health and wellness in our communities.”

In conjunction with NBA Fit Week, the program will debut on Thursday, January 22, at the Menino YMCA in Hyde Park, and will continue at two other Greater Boston YMCA sites in the spring and summer. The program features a series of events at each YMCA over the course of four weeks. Starting with “Draft Day”, participants will sign Fit to Win contracts and learn how their participation could earn them Celtics-themed prizes and event opportunities for the YMCA. Participants will be awarded prizes for each week the YMCA site meets their fitness and health goals. Each four-week session culminates with a “Championship Event” celebration to recognize the hard work and dedication put into completing the program.

“Sun Life is committed to our continued efforts to promote healthy living and diabetes awareness through our ongoing partnership with the Boston Celtics,” says Dan Fishbein, President, Sun Life Financial U.S. “We are excited to support the YMCA of Greater Boston with the Fit to Win program, which will educate and empower children to adopt healthy lifestyle habits.”

The Fit to Win program is an extension of the season-long diabetes prevention initiative launched in November with the #SunLifeDunkforDiabetes campaign and an extension of Sun Life’s ongoing commitment to inform Americans about the risk factors and health consequences associated with the disease.

For more information about the Celtics partnership with Sun Life Financial and their community involvement, log onto

About The Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 35 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to

About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. The Sun Life Financial group of companies operates under the “Sun Life Financial” name strictly as a marketing name and no legal significance is expressed or implied. Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. In the United States, Sun Life Financial provides a range of products and services to employers and their employees, including Group and Voluntary Accident, Critical Illness, Dental, Disability, Life, and Stop-Loss insurance products. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF. For more information, please visit

Heather Walker, Boston Celtics, 617-854-8072,
Taylor Kielpinski-Rogers, Boston Celtics, 617-399-8430,
Devon Portney Fernald, Sun Life Financial, 781-416-7151,
Keith Gainsboro, Elevate Communications, 617-895-7905,