June 24, 2014

Sun Life’s Anthony Russo to Lead Mid-Central Territory as Group Market Manager

Sales Model Emphasizes On-Site Leadership, Collaboration, Innovation

WELLESLEY, Mass. (June 24, 2014) — The U.S. business group of Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) has announced Anthony Russo as Group Market Manager and Assistant Vice President for Sun Life’s Mid-Central territory, encompassing Ohio and Tennessee.

“Anthony’s new focus reflects our strategy to help our distribution team provide comprehensive advice across all product lines, Stop-Loss, Life, Disability, and Group Voluntary,” said Mike Hoefler, VP and Regional Market Leader for Sun Life’s Central region. “Backed by operations experts, our group market managers can now spend more time doing what they do best — mentoring reps on-site and driving the collaboration that will provide the most innovative products and services to benefit brokers. This approach allows Sun Life to fully leverage Anthony’s expertise in our Core, Voluntary, and Stop-Loss products,” Hoefler added.

With 18 years of employee benefits experience, including 9 years in distribution management, Russo joined Sun Life in 2012. He received a BA in Economics from the University of Rochester in 1996.


About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Malaysia, Vietnam, and Bermuda. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF.

In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. In the United States, Sun Life Financial provides a range of products and services to employers and their employees, including Group and Voluntary Life, Disability, Dental, Critical Illness, Accident, and Stop-Loss insurance products. Product offerings may not be available in all states and may vary depending on state laws and regulations. For more information, please visit


Media contacts
Tim Stone
Sun Life Financial

Keith Gainsboro
Elevate Communications


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