September 02, 2014

Sun Life Financial Expands Private Exchange Offerings Through Liazon

Sun Life to offer voluntary STD, LTD and Accident through online private benefits exchange company

WELLESLEY, MA (September 2, 2014) – The U.S. business group of Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) announced today the expansion of its online private exchange solutions to include voluntary STD, LTD, and accident insurance through Liazon®, the operator of industry-leading private benefits exchanges for businesses across the U.S.

The additional offerings provide Sun Life customers a comprehensive suite of voluntary private exchange solutions: Sun Life already uses Liazon’s flagship product, the Bright Choices® Exchange to offer voluntary life/accidental death and dismemberment, and critical illness/cancer insurance.

“Expanding our private exchange solutions to Voluntary STD, LTD, and Accident allows us to offer employers a versatile and efficient online enrollment platform that helps meet the diverse needs of the American workforce,” said Bob Klein, Senior Vice President of Sun Life’s Specialty Business.  “We believe that partnering with a private exchange platform such as Liazon represents a cornerstone of our future growth.”

Sun Life Voluntary STD and LTD and Accident will be available on the Liazon private exchange platform as of September 1, 2014, with November 1, 2014 as the first effective date.

The Bright Choices Exchange is changing the way employees buy benefits by allowing them to personalize their benefits package with a selection of products.

Features of Bright Choices include:

  • Secure, 24x7 employee access ensured by advanced cloud computing infrastructure and robust security protection.
  • Assistance that helps drive smarter benefits selections through award-winning decision support and education resources.
  • Convenient expense tracking tools to help employees manage and pay expenses year-round.

“Liazon’s Bright Choices Exchange helps employers save money on healthcare costs by setting predictable budgets, while providing employees decision support tools and education to make smarter, more customized benefits selections,” said Alan Cohen, Chief Strategy Officer and co-founder of Liazon. “Working with an insurance industry leader like Sun Life strengthens our ability to deliver on our exchange model and provide greater choice and benefits options. We are very excited to offer our clients these new Sun Life offerings.”

About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Malaysia, Vietnam, and Bermuda. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF.

In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. In the United States, Sun Life Financial provides a range of products and services to employers and their employees, including Group and Voluntary Life, Disability, Dental, Critical Illness, Accident, and Stop-Loss insurance products. Product offerings may not be available in all states and may vary depending on state laws and regulations. For more information, please visit

Media contacts
Tim Stone
Sun Life Financial

Keith Gainsboro
elevate communications

SLPC 26102 08/14 (exp. 08/19)