April 15, 2014

More than 3,500 Register for Sun Life Wake Up Summit on April 16

Must-attend debate on private exchanges drawing remarkable interest

WELLESLEY, MA (April 15, 2014) - The U.S. business group of Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) announced today that more than 3,500 insurance brokers, human resource professionals and employers have registered to participate in its 2014 Sun Life Wake Up Summit on April 16 that will debate private health insurance exchanges and discuss the evolving employee benefits landscape.

The Sun Wake Up Life Summit will feature discussions with renowned health care and economic experts who hold diverse views on private exchanges. The Sun Life Summit will also feature Steven D. Levitt and Stephen J. Dubner, authors of best-selling books Freakonomics and Super Freakonomics. They will deliver the keynote address on decision-making in a changing marketplace and apply their Freakonomics theories to the health benefits system.

“There has been incredible interest in the Sun Life Wake Up Summit with thousands signing up to watch these important discussions on private exchanges and the status of healthcare reform,” said Dan Fishbein, President of Sun Life Financial U.S. “With millions of individuals affected by the changing healthcare and employee benefits landscape, we at Sun Life believe it is important to provide the unbiased and thought-provoking information that will be presented at the Sun Life Summit.”

More than 300 people are expected to attend the Sun Life Wake Up Summit in-person when it takes place on Wednesday, April 16, from 1:00 to 4:00 p.m. ET at Sun Life Stadium in Miami, Florida. Another 3,300 will watch around the country via live streaming.

Those interested in participating in the 2014 Sun Life Wake Up Summit can register at


About the Sun Life Wake Up Summit

The Sun Life Wake Up Summit is the second in a series of Summits hosted by Sun Life Financial. The inaugural Sun Life Summit, hosted in October 2013, focused on the changing healthcare landscape and the impact the Affordable Care Act has on the U.S. workplace. The first event was attended by thousands of employers and benefits professionals. The topic of private exchanges was selected for the second Sun Life Summit based on the audience’s interest in the topic and desire to delve deeper into the issue.

The Sun Life Wake Up Summit on April 16, 2014, has been submitted for general credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.


About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Malaysia, Vietnam, and Bermuda. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF.

In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. In the United States, Sun Life Financial provides a range of products and services to employers and their employees, including Group and Voluntary Life, Disability, Dental, Critical Illness, Accident, and Stop-Loss insurance products. Product offerings may not be available in all states and may vary depending on state laws and regulations. For more information, please visit


Media contacts
Tim Stone
Sun Life Financial

Becky Brand

SLPC 25801, 04/14 (exp. 04/19)