September 30, 2010

Sun Life Financial Delivers Identity Theft Protection with Travel Assistance for Existing Group Life Customers

Three million employees with group life coverage who work at more than 22,000 employers across the U.S. now have Identify Theft Protection  

Wellesley Hills, MA (September 30, 2010) – Sun Life Financial Inc. (NYSE: SLF, TSX: SLF)  today announced it has enhanced its Emergency Travel Assistance service for Group Basic Life customers with an Identity Theft Protection service. Both services are now standard benefits for eligible Group Basic Life customers who purchased their policy before April 1, 2010.

“With our new Identity Theft Protection service, employees receive another ‘right-now’ benefit for today, as well as financial protection for the future,” said Michael Shunney, Senior Vice President and General Manager of Sun Life's Employee Benefit Group."

Identity theft is a serious crime, with more than 11 million victims in the U.S. last year. On average, it takes victims 21 hours to resolve the fraud and fix the damage done by identity thieves. (2010 Identity Fraud Survey Report, Javelin Strategy & Research,

“With Identity Theft Protection, we give employees a powerful ally on their side to fight these crimes,” continued Shunney.

The two services – Emergency Travel Assistance and Identity Theft Protection – are provided by Assist America®, the nation’s largest provider of global emergency services through group benefits plans. Highlights of the services include:

  • SecurAssist Identity Protection® gives 24/7 access to anti-fraud experts, who are available to guide employees through the resolution process and help remove the damage done by identity thieves. Employees are assigned a dedicated caseworker who helps them for the duration of the recovery process. Caseworkers can help notify credit bureaus and file paperwork to correct credit reports, cancel stolen credit cards and reissue new cards, and notify police, financial institutions, and government agencies.

    Assist America can also help prevent fraud before it happens, through its 24/7 surveillance service that monitors underground chat rooms where thieves sell and trade stolen personal information. Employee can be notified if their credit cards are at risk of being misused.
  • Emergency Travel Assistance protects employees and their families with access to a 24/7 operations center if they have a medical, dental, or personal emergency while they are more than 100 miles from home. They will be connected to English-speaking medical providers, emergency medical evacuation services, legal and translation services, lost prescription assistance, hospital admission guarantee, and more.

This enhancement is part of a larger program to provide industry-leading employee services to Group Life customers. Earlier this year, Sun Life introduced a program that enables new customers to choose the services that matter most to their employees. Employer groups of 10 or more with employer-paid coverage purchased on or after April 1, 2010, can choose the package they want — either Emergency Travel Assistance with Identity Theft Protection, or Claimant Support Services with Online Will Preparation. Today’s enhancement for Sun Life’s existing customers that purchased coverage prior to April brings them in line with what new customers are receiving.

In addition to these employee services, all customers have access to Sun Life’s online services for employers and employees and include Sun Life’s money-back service guarantees. For more on Sun Life’s employee benefits, visit

Identity Theft Protection and Emergency Travel Assistance are provided by Assist America and are not insurance. Claimant Support Services and Online Will Preparation are provided by ComPsych® Corporation and are not insurance.

About Assist America

Founded in 1990, Assist America, Inc. is the nation’s largest provider of global emergency assistance in partnership with insurance benefit plans.  Its worldwide network of professionals responds quickly to any eligible participant who becomes medically compromised while traveling more than 100 miles from home.  From simple doctor referrals to complex intercontinental evacuations and more, Assist America saves lives every day.  The company, headquartered in Princeton, New Jersey, serves more than 27 million members and over 300,000 enterprises through benefit programs from the country’s most prominent insurance providers.  More information about Assist America is available at

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Product offerings may not be available in all states and may vary depending on state laws and regulations.

Group insurance policies are issued by Sun Life Assurance Company of Canada (Wellesley Hills, MA) in all states, except New York, under Policy Form Series 93P-LH and 98P-ADD. In New York, group insurance policies are issued by Sun Life Insurance and Annuity Company of New York (New York, NY) under Policy Form Series 93P-LH-NY and 98P-ADD-NY. Group insurance policies are issued by Sun Life and Health Insurance Company (U.S.) in all states under Policy Form Series GP-D. Product offerings may not be available in all states and may vary depending on state regulations and issuing company.

As of June 30, 2010, the Sun Life Financial group of companies had total assets under management of $407.8 billion. For more information please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

ComPsych® is a registered trademark of ComPsych Corporation.  

AssistAmerica® and SecurAssist® are registered servicemarks of Assist America, Inc.

Alexi Maravel
(781) 446-1624

SLPC 22491  9/30 (exp. 12/30)