September 21, 2009

Sun Life Financial Names Sean Woodroffe U.S. Head of Human Resources

WELLESLEY, MA (September 21, 2009) - The U.S. division of Sun Life Financial Inc. (NYSE: SLF; TSX: SLF) today announced that Sean Woodroffe has been appointed Head of Human Resources for the U.S. business. In this position, Woodroffe will oversee all U.S. Human Resources operations.

"Sean has a keen understanding of the intricate balance that exists between achieving business goals while providing for employee needs, and we are pleased to have him lead our U.S. Human Resources team," says Wes Thompson, President, Sun Life Financial U.S. "As Sun Life continues to focus on building our brand and U.S. businesses, maintaining a strong, engaged employee base will be vital to achieving our goals. Sean's proven success and expertise in HR strategy development and talent recruitment will greatly enhance these efforts."

Prior to joining Sun Life, Woodroffe was Division Head for the United Bank for Africa's Human Capital Management Business Partnership, where he oversaw the seamless delivery of all HR services to business heads and more than 17,000 employees globally. He has also served as Senior Vice President of Human Resources and Administration for Financial Guaranty Insurance Company, and worked in numerous HR roles during an 18-year tenure at Merrill Lynch, where he rose to First Vice President, Head of International Human Resources in London.

Woodroffe earned his BA in International Relations from Shaw University and has completed the Strategic Leadership Program at Harvard Business School.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2009, the Sun Life Financial group of companies had total assets under management of US $341.9 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial's website at

Jennifer Posterro
Sun Life Financial