July 23, 2009

Sun Life Financial Expands Marketing Group; Names Rekha Sampath Assistant Vice President, Competitive Intelligence and Innovation

WELLESLEY, Mass. (July 23, 2009) - The U.S. division of Sun Life Financial Inc. (NYSE: SLF; TSX: SLF) today announced Rekha Sampath has joined its marketing team as Assistant Vice President, Competitive Intelligence and Innovation. Sampath and her team will work closely with Sun Life's Individual Life, Annuities and Employee Benefits Group businesses to proactively research competitive and customer trends for internal product development and external marketing campaigns.

Sampath brings over 10 years of global experience in finance and technology. Most recently, she was Vice President, Global Markets for State Street Corporation. Prior to joining State Street, she was a Senior Manager with Deloitte & Touche's financial services practice in Boston. Sampath holds a Bachelor of Applied Science in Computer Engineering from the University of Toronto and an MBA from the Wharton School of the University of Pennsylvania.

"Integrating competitive intelligence with our marketing efforts is a critical step in building our brand and driving business growth," said Priscilla Brown, Senior Vice President, Head of U.S. Marketing. "Rekha will be instrumental in gathering market and customer insights to guide our product, distribution and brand strategies."

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2009, the Sun Life Financial group of companies had total assets under management of US $297.5 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial's website at

Jennifer Posterro
Sun Life Financial