Sun Life ASC launches Digital First Initiative

August 27, 2019

Sun Life ASC launches Digital First Initiative

Sun Life Financial’ s Asia Service Centre (ASC) has launched a unique three years cross functional program called the Digital First Initiative under its next gen employee engagement program supporting the company’s global focus on digital transformation of its business.

The Digital First Initiative by Sun Life ASC is a unique endeavor to create a Unique Digital Experience wherein any query, support or service that an employee needs will be catered through, akin to customer experiences. The Digital First Initiative will digitalise Sun Life ASC’s internal processes for its 1800+ employees wherein they will have a single user interface instead of multiple touchpoints for all their queries in the areas of- compensation & benefits, performance, learning, expense management, grievance & query management, travel, leave, e-learning programs etc.

Under the Initiative, digital tech will enable Sun Life ASC to train new employees using e-learning platforms like Bite-sized e-learning modules which save a considerable amount of time and are to the point with targeted information so that the employee can take it anytime anywhere, as compared to a full day blocked for an executive program session. Adoptions of other e-learning methods such as online classrooms, information videos, courses on intranet etc., will also help the company in minimizing training burden on the HR teams. Chatbots will help analyze employee sentiment and plan talent flow to improve employee wellbeing and build improved employee engagement programs. Harnessing predictive analytics and AI will also result in HR teams spending less time on administrative or routine work and rather spend time strategizing towards business goals.


About SunLife Asia Service Centre India (ASC)

Sun Life Asia Service Centre (ASC) in India provides Business Processing, IT, and Investment Research shared services to Sun Life's global businesses. The 24*7 centres also offer contact centre and enterprise infrastructure to Sun Life’s businesses. ASC India and ASC Philippines work in perfect harmony to support Clients through all stages of Client and software life cycle for Sun Life in Canada, the US, and Asia. Over the years, the ASC has achieved scale and operational maturity by integrating closely with Sun Life’s corporate functions. The centres support Individual Insurance & Wealth, Group Benefits, Group Retirement Services, Document Services and Client Solutions services for Sun Life.

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