<?xml version="1.0" encoding="UTF-8"?>







 
	<rss version="2.0">
		<channel>
			<title>Sun Life Financial US</title>
			<description></description>
			<link>http://www.sunlife.com/us</link>
			<pubDate>Fri, 20 Nov 2009 20:26:27 EST</pubDate>
			<image>
			    <title>Sun Life Financial US</title>
			    <width>144</width>
		    	<height>41</height>
			    <link>http://www.sunlife.com/us</link>
			    <url>http://www.sunlife.ca/static/canada/images/shared/sa_e_logo_146w83.gif</url>
			    <language>en-CA</language>
				<copyright>Sun Life Assurance Company of Canada</copyright>
			</image>
			






<item><title>Sun Life Financial Launches First National Branding Campaign</title><link>http://www.sunlife.com/us/v/index.jsp?vgnextoid=2a2c407f872b4210VgnVCM100000abd2d09fRCRD&amp;vgnextchannel=c5ff6c2a83454210VgnVCM100000abd2d09fRCRD&amp;vgnLocale=en_CA</link><description>The U.S. division of Sun Life Financial Inc. (NYSE:SLF, TSX:SLF) today announced it has launched its first integrated brand and marketing campaign aimed at a national U.S. audience. The “Get to Know Sun Life” campaign is comprised of television, print and online advertisements and a campaign website that engages consumers through a variety of mainstream and social media channels. The goal of the national effort is to increase awareness of Sun Life Financial among consumers and financial advisors in the U.S., with a focus on the strength and heritage of the organization.</description><pubDate>Fri Nov 20 20:07:47 EST 2009</pubDate></item>
<item><title>Sun Life Financial Distributors Names Thomas Seitz VP, Relationship Management and Daniel O’Shea VP, Individual Life Sales</title><link>http://www.sunlife.com/us/v/index.jsp?vgnextoid=848994a6a5705210VgnVCM100000abd2d09fRCRD&amp;vgnextchannel=c5ff6c2a83454210VgnVCM100000abd2d09fRCRD&amp;vgnLocale=en_CA</link><description>The U.S. division of Sun Life Financial Inc. (NYSE: SLF; TSX: SLF) today announced two leadership appointments at Sun Life Financial Distributors, Inc. (SLFD), its wholesaling and marketing organization. Thomas G. Seitz has been named Vice President, Relationship Management, and Daniel J. O’Shea is Vice President, Individual Life Sales.</description><pubDate>Fri Nov 20 20:07:47 EST 2009</pubDate></item>
<item><title>Sun Life Financial Massachusetts Unretirement Index reveals only 39 percent of Bay State workers expect to retire at age 67</title><link>http://www.sunlife.com/us/v/index.jsp?vgnextoid=4ebf9c2a49d74210VgnVCM100000abd2d09fRCRD&amp;vgnextchannel=c5ff6c2a83454210VgnVCM100000abd2d09fRCRD&amp;vgnLocale=en_CA</link><description>Fewer Massachusetts workers believe they will stop working at the traditional retirement age than their counterparts across the United States, according to a new report from the U.S. division of Sun Life Financial Inc. (NYSE:SLF, TSX:SLF).</description><pubDate>Thu, 22 Oct 2009 17:10:01 EDT</pubDate></item>


	</channel>
	</rss>	


