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February 22, 2012

Sun Life Financial Announces Hiring of Two Voluntary Benefits Regional Vice Presidents

Jay Hutchins and Marc Lower to lead voluntary sales efforts on both coasts

Wellesley, MA (February 22, 2012) — The U.S. business group of Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) today announced a significant step in the building of its voluntary benefits capabilities with the appointment of two dedicated regional vice presidents (RVPs), Jay Hutchins and Marc Lower. Hutchins and Lower will report to Drew Niziak, Vice President, under the voluntary benefits solutions group led by Bob Klein, Vice President, Voluntary Benefits.

Hutchins comes to Sun Life Financial from Colonial Life where he was Vice President, Broker Marketing and Sales. Lower joins from ING where he was Head of Voluntary Sales and Strategy. Hutchins will be based in Atlanta, Georgia, and be responsible for East Coast voluntary benefits distribution, while Lower will be based in Gig Harbor, Washington, and handle West Coast distribution.

Both Hutchins and Lower will be responsible for building a team of voluntary specialists, all of whom will support Sun Life Financial’s existing group benefits representatives.

“We are very pleased to have top sales talent like Jay and Marc help lead our voluntary benefits team,” said Bob Klein. “Sun Life is committed to building a world-class value proposition in voluntary benefits and the appointment of these two talented RVPs is crucial to creating a strong experience for brokers and customers.”

Voluntary benefits are offered in the workplace, but are paid for entirely by the employee. According to LIMRA, voluntary benefits accounted for about a third of the total benefits market (both employer and employee-paid benefits) by in-force premium. Sun Life Financial last year announced a significant investment in its voluntary benefits business in order to become a leader in both group insurance and voluntary benefits in the United States.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries.

In the United States, Sun Life Financial provides a range of products and services to employers and their employees. The U.S. Employee Benefits Group Division of Sun Life Financial offers group and voluntary life, disability, dental and stop-loss insurance products. These products are issued by Sun Life Assurance Company of Canada in all states except New York. In New York, these products are issued by Sun Life Insurance and Annuity Company of New York. Product offerings may not be available in all states and may vary depending on state laws and regulations. For more information please visit www.sunlife.com/us.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

SLPC 24072 2/2012 (exp. 2/17)