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May 12, 2011

Sun Life Financial’s Employee Benefits Group Wins Plain Language Award

WELLESLEY, Mass. (May, 2011) –The Employee Benefits Group division of the U.S. business group of Sun Life Financial (NYSE:SLF, TSX:SLF) has received a 2011 ClearMark Award recognizing excellence in plain language communications for its Personalized Group Enrollment Kit, an educational booklet on Sun Life’s voluntary employee benefits.

Annually recognizing the nation’s best plain language documents and web sites, the ClearMark Awards are judged by a panel of international experts appointed by the Center for Plain Language (Washington, DC). Judges praised Sun Life’s enrollment kit for “great, clear action steps, useful worksheets, and consistent structure.”

"As voluntary group benefits gain popularity, we’ve committed to providing plan sponsors best-in-class communications tools to help employees choose the most suitable benefits options given their needs,” says Sun Life's Group Employee Benefits Marketing Director Tricia Conboy. “We’re honored that the Center for Plain Language recognized us with a ClearMark Award for achieving this goal.”

The Personalized Group Enrollment Kit educates employees of employers that offer Sun Life's group voluntary insurance benefits, including group life, disability, and dental insurance. Sent to over 110,000 employees earning from $25,000 to $200,000 at nearly 500 employee groups, the kit aims to boost enrollment and help employees select benefits that best suit their personal needs, risk tolerance, and financial circumstances.

“Companies who use plain language increase trust, transparency, and understanding,” says Dr. Deborah S. Bosley, a University of North Carolina Charlotte professor and a Center for Plain Language board member. “Sun Life’s enrollment kit makes it easy for employees to select options, understand benefits, and plan for the future.”

The kit evolved from Sun Life’s plain language initiative, part of its "Get to Know Sun Life" brand campaign. The firm’s Annuities Division has also contributed to the initiative, by launching new resources conveyed in plain language: a printed kit enabling advisors educating clients on the role annuities can play in retirement income planning, an easy-to-read variable annuity customer statement. A video introducing variable annuities is also planned.

About the U.S. Employee Benefits Group Division of Sun Life Financial

The Employee Benefits Group division (EBG) of Sun Life Financial offers group life, disability, dental, and medical stop loss insurance through 170 group insurance sales representatives in 34 major U.S. cities. As of December 31, 2010, EBG had approximately 35,000 policyholders and more than $2 billion of business in-force, covering over 11 million lives.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2010, the Sun Life Financial group of companies had total assets under management of U.S. $484 billion.

For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Media Contact:
Tim Stone
Sun Life Financial
tim.stone@sunlife.com
T: 781-416-2185
C: 781-366-5376

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