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September 06, 2011

Sun Life Financial, PGA TOUR Standout Hunter Mahan & Boston Mayor Thomas M. Menino Transform Boston Common into Golfer’s Paradise & Drive to End Alzheimer’s

Local media personalities tee-off against three-time golf champion in charity golf challenge at America’s oldest public park 

Wellesley, MA (September 6, 2011) – Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) and golf champion Hunter Mahan transformed America’s oldest public park into an urban golf course today in the Drive to End Alzheimer’s, a community golf festival benefiting the Alzheimer’s Association, MA/NH Chapter. Sun Life Financial created the event with Mahan as part of its sponsorship of the PGA TOUR pro who competed in this past weekend’s PGA TOUR playoffs at the Deutsche Bank Championship.

Families, local media and members from local youth groups participated in a series of golf-themed activities including mini-golf, age-appropriate target challenges, and an interactive video game theatre. PGA golf professional Tim Kilcoyne was on hand to provide custom putting advice and analysis courtesy of Ping and Apple technology. Boston Mayor Thomas M. Menino, Sun Life Financial Distributors President Mike Shunney and Alzheimer's Association President and CEO of the Massachusetts/New Hampshire Chapter Jim Wessler hosted the day’s festivities.

“We’re thrilled to have an individual of Hunter's personal & professional caliber represent the Sun Life brand and happy to join him in supporting a cause we are both so passionate about,” said Shunney. “At Sun Life, we are committed to ensuring a brighter future – not just through our products and services, but through our corporate giving and partnerships. That’s why we leverage our relationships with stars like Mahan and the Alzheimer’s Association to help better the lives of people in the communities we serve.”

The event culminated with a 30-yard chip-shot target challenge featuring local media personalities and Mayor Menino testing their short game against Mahan. Participants included: Glen Kelley (Boston Common Magazine); Chris Collins (NECN); Randy Scott (NESN), who also served as emcee of the event; Greg Hill (WAAF-FM); Dan Roche (WBZ-TV); Bob Halloran (WCVB-TV); and Rhett Lewis (WHDH-TV). Sun Life Financial made a donation to the Alzheimer’s Association on behalf of each participant and doubled the donation for any participant who hit the target.

“Having lost my grandmother to Alzheimer’s, I understand the hardships that patients and their families face when coping with this devastating disease,” Mahan said. “Helping to improve the lives of those affected by the illness is a mission that I hold close to my heart. I’m thankful to Sun Life and the City of Boston for hosting this community event and to the Alzheimer’s Association for their tireless efforts.”

Sun Life announced its partnership with Mahan, the company's first professional golf sponsorship, in February 2011. As part of the multi-year agreement, the golfer wears a hat prominently featuring Sun Life's logo during all competitive events. Sun Life also has the right to use Mahan’s name and likeness globally, as well as access to personal appearances, a golf clinic and hospitality benefits.

“We are immensely grateful to Sun Life Financial and Hunter Mahan for their support of our work,” said Wessler. “Alzheimer’s is a serious, fatal disease, affecting countless individuals and families nationwide. We’re committed to caring, supporting and advocating for those affected by the disease, as well as funding research to eradicate it. We truly appreciate the donations of caring and committed partners like Hunter, Sun Life and the City of Boston.”

Proceeds from all tickets sold benefited the Alzheimer’s Association, MA/NH Chapter. All participants were entered into a drawing, for a chance to win a custom Ping golf club, signed Mahan memorabilia, Sun Dog Eyewear and a photo with Mahan. Kickass Cupcakes, Lincoln Street Coffee, Polar Beverages, and Redbones were also on hand to provide food and beverage vending and sampling in which a portion of proceeds also benefited the cause.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Product offerings may not be available in all states and may vary depending on state laws and regulations. As of June 30, 2011, the Sun Life Financial group of companies had total assets under management of US $492 billion. For more information, please visit www.sunlife.com/us. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF

About the Alzheimer's Association

The Alzheimer's Association is the leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer's. For more information, visit www.alz.org.

About Hunter Mahan

Hunter Mahan is an American professional golfer who turned pro in 2003.Career highlights include three PGA TOUR victories, two appearances in the President’s Cup (2007, 2009), two appearances in the Ryder Cup (2008, 2010) and the 2003 Ben Hogan Award winner (co-winner with Ricky Barnes). Hunter Mahan’s world rank is 21st and FedExCup rank is 20th. Rankings and statistics are reflected as of August 24th 2011. For more information, please visit www.mahangolf.com.

Media contacts

Alexi Maravel, Sun Life Financial, 781-446-1624, alexi.maravel@sunlife.com
Keith Gainsboro, elevate, 857-234-1481, kgainsboro@elevatecom.com
>Michelle Duff, Wasserman, 617-308-8725, mduff@wmgllc.com
Betsy Fitzgerald-Campbell, Alzheimer’s Association, 617-868-6718 x2055, Betsy.Fitzgerald-Campbell@alz.org

 

SLPC 23652 09/2011 (exp. 09/2016)