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March 08, 2010

Sun Life Financial Reinforces Commitment to Brand Recognition, Announces New Hires Responsible for External and Financial Communications

WELLESLEY, Massachusetts (March 8, 2010)–The U.S. division of Sun Life Financial Inc. (NYSE: SLF; TSX: SLF) announced today that Alexi Maravel has been named Assistant Vice President of External and Financial Communications and that Sara Fabrizio has been named Director of Financial Communications. Maravel and Fabrizio will develop and execute external communications plans that enhance Sun Life Financial’s brand and build name recognition nationally among news media and financial audiences.

"Sun Life Financial has assembled a marketing team with diverse strengths and proven track records," says Priscilla Brown, Senior VP and Head of Marketing. “Alexi and Sara bring complementary and broad skill sets, including a wealth of knowledge in financial and investment communications, a strength we will use to help position the Sun Life brand as a household name and drive messaging around our growth story here in the U.S."

Prior to his role at Sun Life, Maravel, who reports to Julie DiCarlo Assistant Vice President of Public Relations and Communications, worked at Fidelity Investments, in Boston, where he was Senior Director for media relations, representing the Fidelity mutual funds as well as the firm’s institutional asset manager, Pyramis Global Advisors. Before that, he served as Assistant Vice President, Marketing Manager, at Capital Guardian Trust Company in San Francisco. He has more than 15 years of experience in the financial services industry. Maravel received his B.A. from Northeastern University.

Fabrizio, who reports to Maravel, previously worked at Lincoln Financial Group in Radnor, Pennsylvania, where she was an investor relations senior analyst, responsible for representing the corporation to the investment community. Prior to that role, she served in Lincoln Financial’s life insurance operations and wholesale distribution organization. She has 8 years of experience in the financial services industry. Fabrizio received her B.A. from Villanova University.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, and Bermuda. As of December 31, 2009, the Sun Life Financial group of companies had total assets under management of US$411 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial's website at
www.sunlife.com.

Contact:
Allison Rubin
Sun Life Financial
781-446-1202
allison.rubin@sunlife.com