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June 29, 2010

Sun Life Financial Recognized For Outstanding Marketing Materials in 2010 Stevie Awards

U.S. Marketing and Creative Services Teams Bring Home Two Stevie Awards for Corporate Literature and Live Events in 8th Annual American Business Awards

WELLESLEY, MA (June 29, 2010) – The U.S. division of Sun Life Financial, Inc. (NYSE:SLF, TSX:SLF) announced today that its U.S. Marketing and Creative Services Teams have won two Stevie® Awards for a promotional piece about Sun Life’s history: One of the best kept secrets of World War II (best marketing/sales brochure or kit-- financial services and insurance, corporate literature category) and Sun Executive UL client seminar program (best sales presentation, live events category).  The award was presented on June 21 during the 2010 American Business AwardsSM held in New York.

The award winning Sun Executive UL Client Seminar program is a turnkey presentation vehicle for reaching the small business market with the objective of capturing Sun Executive UL sales. It features advanced sales concepts that are central to today’s small businesses. One of the Best Kept Secrets of World War II is a conversation piece for producers and a one-of-a-kind commemorative that highlights Sun Life’s important wartime connection with Great Britain. 

Sun Life Financial was also honored as a finalist for its campaigns Help rebuild your retirement income (marketing and sales, interactive multimedia category) and its Broker retirement survival kit (marketing/sales brochure or kit category).

“It is extremely gratifying to see our marketing pieces recognized by our peers,” said Priscilla Brown, Senior Vice President and Head of U.S. Marketing. “The Stevie Awards recognize top achievements and contributions across the spectrum of American businesses, and we are pleased to be honored along side many other significant organizations.”

Stevie Awards were presented in over 40 categories including Best Overall Company, Best Executive, and Best Corporate Social Responsibility Program. More than 2,700 entries were submitted for The 2010 American Business Awards and more than 200 executives nationwide participated in judging to determine this year's Finalists and Stevie Award winners.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2010, the Sun Life Financial group of companies had total assets under management of $428 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.stevieawards.com/, and follow the Stevie Awards on Twitter @TheStevieAwards.

Contact:

Kimberly Ferri

Sun Life Financial

781-416-2185

kimberly.ferri@sunlife.com

 

SLPC 22181 (6/10)

Exp. 6/12