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May 10, 2010

Sun Life Financial Employee Benefits Group: Executive Appointment, Douglas C. Gosney, Regional Vice President, Distribution

Wellesley Hills, MA (May 10, 2010) – The U.S. division of Sun Life Financial, Inc. (NYSE:SLF, TSX:SLF) announced today that Douglas C. Gosney has been appointed Regional Vice President of group insurance distribution for the Southern U.S. territory. Based out of Houston, Gosney will be responsible for sales efforts in the markets of Atlanta, Baltimore, Charlotte, Houston, Tampa, South Florida, Richmond and Nashville. He has held several leadership positions at Sun Life, including as Regional Vice President in the Mid-Atlantic and Southeast U.S. sales territories.

Doug Gosney joins other regional leaders Michael Joyce, Regional Vice President of the Northern U.S. sales territory; Daniel Schmid, Regional Vice President of the Western U.S. sales territory; and Michael Hoefler, Regional Vice President of the Central U.S. sales territory. Sun Life’s employee benefit sales will continue to be lead by Drew Niziak, Vice President of Distribution.

For a complete list of employee benefits sales offices and leadership, visit www.sunlifemomentum.com, quick link Contact Us.

About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2009, the Sun Life Financial group of companies had total assets under management of US $411.2 billion. Sun Life Employee Benefits Group includes Sun Life Assurance Company of Canada; Sun Life Insurance and Annuity of New York; Sun Life and Health Insurance Company (U.S.).
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial’s website at http://www.sunlife.com/us.

Media Contact
Alexi Maravel
(781) 446-1627
Alexi.maravel@sunlife.com

Kimberly Ferri
(781) 416-2185
Kimberly.ferri@sunlife.com