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February 10, 2010

Sun Life Financial Distributors Names Leslie Hunnicutt

WELLESLEY, Mass. (February 10, 2010) – The U.S. division of Sun Life Financial Inc. (NYSE:SLF, TSX:SLF) today announced that Leslie Hunnicutt has been named Senior Vice President, National Sales Manager, Bank Channel at Sun Life Financial Distributors, Inc. (SLFD). SLFD is the firm’s U.S. wholesaling and marketing organization. Hunnicutt will be responsible for expanding and managing sales efforts through financial institutions, especially the distribution of Sun Life’s annuity products through banks and credit unions.

“We are excited to have Leslie join the SLFD team,” said Terry Mullen, President, Sun Life Financial Distributors. “Her industry experience and relationships are invaluable as we strive to further develop the bank channel.”

Hunnicutt brings more than 25 years of experience in the financial services and sales industries. Most recently, she was the managing director of SunAmerica’s Retirement Markets group. She managed all aspects of annuity distribution through financial institutions, credit unions and third party programs as well as developing and managing all related marketing, sales and business development activities in that sales channel. Prior to her 14-year tenure at SunAmerica, Hunnicutt held senior positions in various financial services companies, including as vice president for American Skandia and executive vice president for the Fimark Companies.

“This is a very exciting time to join Sun Life Financial,” said Hunnicutt. “Sun Life has undertaken a comprehensive branding initiative to increase their name recognition. The branding initiative, combined with a renewed focus on the bank channel should result in an exciting year. I am happy to be a part of such a dynamic company.”

About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of September 30, 2009, the Sun Life Financial group of companies had total assets under management of US $385.3 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial’s website at www.sunlife-usa.com.


Contact:
Alexi Maravel
Sun Life Financial
781-446-1624
alexi.maravel@sunlife.com