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March 17, 2010

Sun Life Financial U.S. Names Larry Madge Senior Vice President, Chief Actuary

WELLESLEY, Mass. (March 17, 2010) – The U.S. division of Sun Life Financial Inc. (NYSE:SLF, TSX:SLF) today announced that Larry Madge has been named Senior Vice President and Chief Actuary. He will be responsible for strengthening actuarial processes and controls as well as improving forecasting in order to achieve more stable earnings.

Madge returns to the Sun Life Financial organization from AEGON Canada, where he served as Executive Vice President and Chief Financial Officer. Prior to that, he spent more than 22 years with Clarica/Sun Life Financial Canada, most recently as Vice President and Chief Actuary. He will report to Wes Thompson, President, Sun Life Financial U.S. and Keith Gubbay, Senior Vice President and Chief Actuary, Sun Life Financial. He replaces Gubbay as chief actuary of Sun Life Financial U.S.

“We are excited to have Larry rejoin Sun Life Financial,” said Thompson. “Larry’s deep knowledge of our organization and his broad actuarial and financial experience fits well with our focus of enhancing our financial and risk management capabilities.”

In his most recent role at Sun Life Financial Canada, Madge was responsible for all actuarial reporting and analysis across the Individual, Group Benefits and Group Retirement business units. He also held leadership positions in the Individual Product Development, Retail Life Insurance, Retail Customer Solutions and Insurance Products areas.

“Larry not only offers us technical expertise, he knows Sun Life Financial,” said Gubbay. “He brings extensive experience in multiple lines of business and is very knowledgeable in emerging financial accounting and risk management approaches.”

About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2008, the Sun Life Financial group of companies had total assets under management of US $313.3 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial’s website at www.sunlife-usa.com.

Contact:
Alexi Maravel
Sun Life Financial
781-446-1624
alexi.maravel@sunlife.com