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July 23, 2009

Sun Life Financial Expands Marketing Group; Names Lisa Whittaker Assistant Vice President for Investment Product Marketing

WELLESLEY, Mass. (July 23, 2009) - The U.S. division of Sun Life Financial Inc. (NYSE: SLF; TSX: SLF) today announced Lisa Whittaker has been named Assistant Vice President of U.S. Investment Product Marketing. Whittaker will develop and execute marketing plans to illustrate the strength of Sun Life's internal investments products and team to wholesalers, advisors and the distribution channel, including plans for related internal communication, web strategies, needed research and customer communication.

"Sun Life Financial is a financially stable, well-capitalized company with strong risk management capabilities," says Priscilla Brown, Senior VP and Head of Marketing. "Lisa will be invaluable in helping us to drive that message to our wholesalers and customers, including thousands of current Sun Life policyholders."

Whittaker previously worked at Fidelity Investments in Smithfield, R.I., where she was Senior Vice President for the High Net Worth and Mass Affluent Segments, respectively, in charge of the segment marketing and customer experience. She also served as Marketing Director for Citizens Bank and SunTrust Bank and has over 20 years of experience in the financial services industry. Whitaker received her MBA from Boston College, is a Chartered Financial Analyst and holds NASD Series 7 and 24 registrations.

About Sun Life Financial


Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2009, the Sun Life Financial group of companies had total assets under management of US $297.5 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial's website at www.sunlife-usa.com.

Contact:
Jennifer Posterro
Sun Life Financial
781-446-1964
jennifer.posterro@sunlife.com