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October 14, 2009

Sun Life Financial hosts Investor Day focusing on U.S. operations

TORONTO (October 14, 2009) - Sun Life Financial will host an Investor Day in New York City at 8:30 a.m. ET on Thursday, November 19. Presentations from Senior Executives will provide an update on the Company's U.S. based businesses, which are positioned to capitalize on growth opportunities in the markets they serve.

To listen by phone or by live audio webcast please visit www.sunlife.com/investorday prior to the start of the presentation or call the numbers below 10 minutes prior to the scheduled start time as follows

Local (Toronto): 416-644-3415
Toll Free (North America): 1-800-814-4859
Conference ID: 4162527

The webcast and presentations will be archived on the website following the event.

Date: Thursday, November 19, 2009
Time: 8:30 a.m. to 12 p.m.
Who: Jon Boscia, President, Sun Life Financial
Robert Manning, Chief Executive Officer, MFS

Westley Thompson, President, Sun Life Financial U.S.
Terrence Mullen, President, Sun Life Financial Distributors
Janet Whitehouse, Senior Vice-President & General Manager, Individual Life Insurance
Stephen Deschenes, Senior Vice-President & General Manager, Annuities
Michael Shunney, Senior Vice-President & General Manager, Employee Benefits Group



Media Relations Contact: Investor Relations Contact:
Julie DiCarlo Paul Petrelli
Assistant Vice-President,

Communications
Vice-President,

Investor Relations
781-446-1667 416-979-4821
Julie.DiCarlo@sunlife.com paul.petrelli@sunlife.com