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July 20, 2009

Sun Life Financial Launches Expanded Employee Assistance Program; Includes First EAP Designed Exclusively for Business Owners

EAP By DesignSM Allows Employers to Choose from a Range of Solutions


Wellesley, MA (July 20, 2009) - The Employee Benefits Group division of Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) today introduced EAP By DesignSM, a new Employee Assistance Program (EAP) that allows employers to choose an EAP solution from a range of options to best meet their specific needs. In addition, EAP by Design offers the industry's first plan specifically designed for business owners and their employees.

EAP By Design - which is administered by ComPsych Corporation - is available with any Sun Life Group Life and Disability product.

"Sun Life recognizes that different employers have different EAP needs. After thoroughly assessing these varying needs, we designed three unique EAP packages to suit any employer," says Scott Beliveau, VP, Multi-Line Product Center. "This approach is a simple and effective way to support any customer, while providing the most value to all of them."

He continues, "We also identified a glaring need for business owners to have access to support services - not just for personal, financial and legal issues, but also for business issues. So, Sun Life and ComPsych combined our expertise to develop an EAP product with a host of services designed specifically for business owners."

Sun Life's innovative approach gives employers and employees access to services they need to improve workplace productivity and performance. The three tiers of EAP By Design include:

  • EAP EssentialSM offers a wide range of valuable EAP services, including legal, financial, work-life and HR assistance resources, as well as confidential telephone counseling sessions and health risk assessments.
  • EAP CompleteSM provides a more comprehensive level of EAP services, including five face-to-face EAP visits with a local counselor, free online wills, one face-to-face visit with a financial planner and critical incident stress debriefing.
  • EAP Business ClassSM includes a wide range of EAP services for employees, as well as an extra level of services for the business owner. These extra services include access to a ComPsych team of legal, financial, marketing, human resources and personal health coach experts, a customized web site and identity-theft restoration services.
"These new EAP packages offer innovative options for employers of all sizes," said Dr. Richard A. Chaifetz, Chairman and CEO of ComPsych. "We look forward to providing cutting-edge services that will help both employees and business owners be successful."

For more information about Sun Life's Employee Benefits products visit www.sunlifemomentum.com.

About Sun Life Financial


Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2009, the Sun Life Financial group of companies had total assets under management of US $297.5 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial's website at www.sunlife-usa.com.

About ComPsych



Founded in 1984, ComPsych is the world's largest provider of global employee assistance programs (EAPs) and is the pioneer and leading provider of fully integrated EAP, behavioral health, wellness, work-life, crisis intervention services and outsourced HR solutions under the GuidanceResources brand. ComPsych provides services to more than 29 million individuals and 11,000 organizations throughout the U.S. and 97 countries. Clients range from the Fortune 500 to smaller public and private concerns as well as government entities and Taft-Hartley groups. ComPsych creates "Build-to-Suit" programs which help employers attract and retain employees as well as improve employee productivity and performance. For more information, visit www.compsych.com.

Contact:
Jennifer Posterro
Sun Life Financial
781-446-1964
jennifer.posterro@sunlife.com

SLPC 20657 (7/09)
Exp. 7/11