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July 23, 2009

Sun Life Financial Expands Marketing Group; Names Michael Murphy Assistant Vice President for Individual Life Product Marketing

WELLESLEY, Mass. (July 23, 2009) - The U.S. division of Sun Life Financial Inc. (NYSE: SLF; TSX: SLF) today announced Michael Murphy CLU, ChFC, has been named Assistant Vice President, U.S. Individual Life Product Marketing. Murphy will be responsible for setting the strategic direction for all marketing and marketing-related activities within the Individual Life insurance division of SLF U.S. He will oversee all marketing efforts to both the distribution partners who recommend Sun Life's life insurance products, and to the consumers who purchase them for protection and estate planning purposes.

"Mike brings a deep industry knowledge, collaborative spirit and creative approach to life insurance marketing and will help us to capitalize on the momentum we've built," says Priscilla Brown, Senior VP and Head of Marketing. "In this role, Mike will focus on supporting and adding value to the distribution channel as their customers look to Sun Life's strength in today's uncertain economy."

Murphy previously worked at Fidelity Investments for 15 years, most recently as Vice President of Trust and Estate Planning where he originated the Estate Planning Service for Fidelity's Private Client Group. He holds a Masters of Financial Services from The American College and Bachelor's degree from Salem State College.

About Sun Life Financial


Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2009, the Sun Life Financial group of companies had total assets under management of US $297.5 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial's website at www.sunlife-usa.com.

Contact:
Jennifer Posterro
Sun Life Financial
781-446-1964
jennifer.posterro@sunlife.com