Announcing: Sun Life Stadium

Home of the Miami Dolphins!

On January 20, 2010, the U.S. division of Sun Life Financial and the Miami Dolphins announced a new, long-term partnership and sponsorship. This is an exciting opportunity to build brand awareness and to maximize television and media exposure through the many world-class sporting and entertainment events held there each year, including the 2010 Pro Bowl and Super Bowl. As a commitment to the community, SLF U.S. and the Dolphins will team up to bring the Sun Life Rising Star Awards – recognizing and rewarding exceptional at-risk youth and the non-profit organizations which support them – to the South Florida area. Sun Life Stadium! Now everyone will know our name sooner rather than later.

Video about the announcement

Priscilla Brown and Mike Dee
What does all of this really mean to SLF and the Dolphins? SLF U.S. Head of Marketing Priscilla Brown and Dolphins CEO Mike Dee share their thoughts.

Sun Life Stadium photos

View photos from the announcement event
View photos of the signage at Sun Life Stadium

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Haiti relief efforts

As their first joint community effort since announcing a partnership, the Miami Dolphins and Sun Life are collaborating on a matching program where every dollar donated to Haiti relief efforts will be doubled in return by both organizations*. Learn more and donate.

*with a maximum overall contribution of $300,000
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About the partnership

Learn more about the Sun Life Stadium partnership with the Miami Dolphins by viewing our Media kit
Read the press release
Learn more about Sun Life Stadium
Learn more about the Miami Dolphins

Get to know Sun Life

The GetToKnowSunLife.com campaign microsite allows visitors to view the advertisements and learn more about the Sun Life Guys and their mission.

The site will incorporate viral videos that chronicle the Guys’ journey. During their trek, the campaign will utilize social marketing mediums to encourage consumers to interact with the Sun Life Guys through Twitter, Facebook and Flickr.