It has been called the epidemic of the 21st century. Diabetes now affects 422 million people – that’s 1 person in 11. And numbers are expected to double in the next 20 years. Diabetes is a serious condition that can lead to even worse health problems.
But the good news is that the most common form of diabetes – type 2 – can be managed or even prevented.
At Sun Life, we care deeply about the impact of diabetes on our Clients, Employees and communities.
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Read about diabetes events and sponsorships in your region:
Since 2012, Sun Life has pledged over $17 million to diabetes awareness, prevention, care and research across the globe. Learn more about the diabetes events and sponsorships in your region.
TELUS Walk to Cure Diabetes
Sun Life has committed to a 3-year, $375,000 sponsorship of this national initiative, which raises funds for the JDRF (formerly known as the Juvenile Diabetes Research Foundation). In June 2016, more than 2,000 Sun Life participants across Canada came out for the event. Sun Life contributed an additional $155,000 by paying the entry fee/minimum donation for the Sun Life teams.
Sun Life teams up with the CFL
For the 3rd year, Sun Life Financial and the Canadian Football League (CFL) teamed up in 2015 to raise awareness for type 2 diabetes and have some fun in the process.
Using the hashtag #SunLifeKickDiabetes, players connected with their CFL fans. Each week, players faced off in a social media challenge competing for the highest number of retweets. The loser had to post a video showing CFL fans a different side of himself… all with the goal of getting as many people to take an online risk assessment as possible. As part of this initiative, Sun Life donated $65,000 to the JDRF.
Canadian Diabetes Association Take 2 Minutes campaign
In Canada, 29% of people are currently affected by diabetes and the rate continues to climb. To mark Diabetes Awareness Month, Sun Life teamed up with the Canadian Diabetes Association (CDA) in support of the Make Time campaign. Throughout the month of November, we encouraged Canadians to take 2 minutes and complete the simple, online, CANRISK type 2 diabetes risk assessment at www.take2minutes.ca.
CHU Sainte-Justine Foundation CIRCUIT programfor Quebec youth at risk
Nearly one-third of Quebec children are either overweight or obese – 3 times more than only 30 years ago. Since 2013, Sun Life has donated $750,000 to the CHU Sainte-Justine Foundation’s CIRCUIT program, which promotes healthy lifestyles for young people at risk of developing diabetes or heart disease.
This donation is expected to assist more than 200,000 families in Quebec over a number of years.
Play for Prevention program for Indigenous youth
Recognizing that diabetes is increasing in Canada’s Indigenous communities, Sun Life committed $125,000 to Right to Play – a global organization that uses the power of play to educate and empower children facing adversity. The program helps Indigenous youth adopt a healthy lifestyle by encouraging physical activity and providing nutrition workshops and diabetes education.
Sun Life becomes exclusive national sponsor of the American Diabetes Association Wellness Lives HereSM campaign and Health Champion designation program
In 2015, Sun Life became the premier sponsor of the American Diabetes Association’s Wellness Lives HereSM campaign, which focuses on health in the workplace. The goal is to help people manage, delay or prevent diabetes and improve their overall health and well-being.
So far, more than 200 companies and organizations have received a Health Champion designation, which recognizes companies with a culture of wellness, encompassing healthy eating and physical activity.
The Wellness Lives HereSM initiative also provides resources and tools to support corporate wellness efforts, such as the Tour De Cure cycling events across the country, National “Get Fit Don’t Sit” Day (May 4), and National Healthy Lunch Day (November 17).
For more information about Wellness Lives Here SM and applying for a Health Champion designation, visit the American Diabetes Association.
Sun Life teams up with the Boston Celtics and the YMCA of Greater Boston’s Diabetes Prevention Program
Since 2014, Sun Life U.S. has teamed up with the Boston Celtics of the National Basketball Association to fight diabetes through an incentive-based community program – Fit to Win – as well as a social fundraising and digital marketing campaign in the month of November: #SunLifeDunkforDiabetes.
The Fit to Win program presented by Sun Life Financial promotes the physical fitness and wellness of young people in the City of Boston and Southern Maine. Over 4 weeks at the YMCA, children in the 3rd to 6th grades are encouraged to exercise daily and make healthy lifestyle choices, with the incentive of Celtics-themed prizes and events.
In 2016, children in the program:
- Watched 317 fewer days of screen time
- Drank 206 litres of water
- Ate 8,325 servings of fruits and vegetables
- Did 156,240 squats, 148,410 high knees, 47,880 push-ups and 74,205 jumping jacks
In support of the YMCA of Greater Boston's Diabetes Prevention Program, Sun Life Financial donated $1,000 for every “dunk” by a Celtics player during Diabetes Awareness Month. So far, the #SunLifeDunkforDiabetes campaign has raised $135,000 for the YMCA of Greater Boston’s Diabetes Prevention Program.
Sun Life Malaysia’s Brighter You
Sun Life Malaysia’s Brighter You program donated $99,238 to Diabetes Malaysia to provide diabetic monitoring supplies to underprivileged adults and children with diabetes.
Brighter You also sponsored glucometers and free diabetes tests for HOPE Worldwide Malaysia as well as organizing children’s health talks, basketball clinics and dance fitness programs aimed at preventing diabetes through a healthy lifestyle.
The Philippines’ SunPIOLOgy Run
In the Philippines, where diabetes is expected to grow at one of the fastest rates in Asia, Sun Life teamed up with Filipino celebrity Piolo Pascual for the 2015 SunPIOLOgy Run, a fundraising fun run. The unique course had a variety of challenges along the route to raise awareness about diabetes. For example, runners needed to avoid obstacles such as fences designed like huge chocolate bars and drum barrels that looked like giant soft drink cans.
The SunPIOLOgy Run benefited a number of charitable partners focused on diabetes awareness and prevention, including the Institute for Studies on Diabetes Foundation (ISDFI).
Asia Diabetes Foundation: Hong Kong’s Prevent the Preventable campaign
Sun Life’s Hong Kong office sponsored a diabetes awareness campaign for the Asia Diabetes Foundation (ADF). Prevent the Preventable was developed to educate the public on the disease and the need to get screened. This was accomplished through various communication channels, including a new website and self-assessment app called RUBY (Risk Understanding By Yourself).
Sun Life also worked with the ADF to run 6 diabetes community outreach programs offering free screening tests.
University of Indonesia: Integrated Diabetes Mellitus Education Polyclinic
According to the World Health Organization, Indonesia will see the number of citizens with diabetes rise to 21 million by 2030, an increase of 250% from 2000. Sun Life’s Indonesia office supports a diabetes education clinic at the University of Indonesia, which provides information for patients and their families so they can cope independently with the illness and help prevent complications.
Four new consultation rooms are being built and diabetes education material is being developed to increase patient knowledge.
Indonesia’s Jakarta Diabetes Walk
Sun Life Financial Indonesia supported the Jakarta Diabetes Walk 2015, which was attended by doctors and dignitaries including Jakarta’s Deputy Governor, Djarot Saiful Hidayat.