It has been called the epidemic of the 21st century. Diabetes now affects 422 million people – that’s 1 person in 11. And numbers are expected to double in the next 20 years. Diabetes is a serious condition that can lead to even worse health problems.
But the good news is that the most common form of diabetes – type 2 – can be managed or even prevented.
At Sun Life, we care deeply about the impact of diabetes on our Clients, Employees and communities.
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Read about diabetes events and sponsorships in your region:
Since 2012, Sun Life has pledged over $17 million to diabetes awareness, prevention, care and research across the globe. Learn more about the diabetes events and sponsorships in your region.
Sun Life Financial Team Up Against Diabetes Regional grant program
Sun Life has launched a North American wide diabetes grant program. This initiative will provide programmatic support to registered charities in the U.S. and Canada focused on diabetes awareness, prevention, education and care.
Sun Life’s commitment to the fight against diabetes supports our goal of creating a healthier workforce and empowering our Clients, Employees, and Communities to protect what they love most in their lives by mitigating the risk factors and effects of this disease.
TELUS Walk to Cure Diabetes
Sun Life has committed to a 3-year, $375,000 sponsorship of this national initiative, which raises funds for the JDRF (formerly known as the Juvenile Diabetes Research Foundation). In June 2016, more than 2,000 Sun Life participants across Canada came out for the event. Sun Life contributed an additional $155,000 by paying the entry fee/minimum donation for the Sun Life teams.
Sun Life teams up with the CFL
For the 3rd year, Sun Life Financial and the Canadian Football League (CFL) teamed up in 2015 to raise awareness for type 2 diabetes and have some fun in the process.
Using the hashtag #SunLifeKickDiabetes, players connected with their CFL fans. Each week, players faced off in a social media challenge competing for the highest number of retweets. The loser had to post a video showing CFL fans a different side of himself… all with the goal of getting as many people to take an online risk assessment as possible. As part of this initiative, Sun Life donated $65,000 to the JDRF.
Canadian Diabetes Association Take 2 Minutes campaign
In Canada, 29% of people are currently affected by diabetes and the rate continues to climb. To mark Diabetes Awareness Month, Sun Life teamed up with the Canadian Diabetes Association (CDA) in support of the Make Time campaign. Throughout the month of November, we encouraged Canadians to take 2 minutes and complete the simple, online, CANRISK type 2 diabetes risk assessment at www.take2minutes.ca.
CHU Sainte-Justine Foundation CIRCUIT programfor Quebec youth at risk
Nearly one-third of Quebec children are either overweight or obese – 3 times more than only 30 years ago. Since 2013, Sun Life has donated $750,000 to the CHU Sainte-Justine Foundation’s CIRCUIT program, which promotes healthy lifestyles for young people at risk of developing diabetes or heart disease.
This donation is expected to assist more than 200,000 families in Quebec over a number of years.
Play for Prevention program for Indigenous youth
Recognizing that diabetes is increasing in Canada’s Indigenous communities, Sun Life committed $125,000 to Right to Play – a global organization that uses the power of play to educate and empower children facing adversity. The program helps Indigenous youth adopt a healthy lifestyle by encouraging physical activity and providing nutrition workshops and diabetes education.
Sun Life’s Team Up Against Diabetes grant program
At Sun Life, we are committed to the prevention of diabetes and its related complications. Since we announced our support of the cause in late 2012, we have proudly committed over $17 million towards diabetes awareness, prevention, education, and care programs around the globe.
Sun Life is launching a North American Team Up Against Diabetes grant program, in the U.S. this initiative provides programmatic support to 501(c)(3) charities that focus on the following areas:
- diabetes prevention, awareness, education, and care
- diabetes management
- recovery and support from diabetes-related complications
- obesity prevention
- nutritional programs—education, management, and awareness
Sun Life’s commitment to the fight against diabetes supports our goal of creating a healthier workforce and empowering our Clients, employees, and communities to protect what they love most in their lives by mitigating the risk factors and effects of this disease.
Further information on the U.S. grant program can be accessed here.
Sun Life teams up with the Boston Celtics and the YMCA of Greater Boston’s Diabetes Prevention Program
Since 2014, Sun Life has teamed up to fight diabetes through the incentive-based community program Fit to Win and through a social fundraising and digital marketing campaign in the month of November #SunLifeDunk4Diabetes.
The Fit to Win program promotes the physical fitness and wellness of young people in Greater New England over a four-week period. Youth participants in third through sixth grades at the YMCA are incentivized to exercise daily and make healthy lifestyle choices.
In support of the YMCA of Greater Boston’s DPP, Sun Life donates $1,000 for every dunk made by a Boston Celtics player during November—Diabetes Awareness Month. So far, the #SunLifeDunk4Diabetes campaign has raised $210,000.
Sun Life becomes exclusive national sponsor of the American Diabetes Association Wellness Lives HereSM campaign
In 2015, Sun Life became the premier sponsor of the American Diabetes Association’s Wellness Lives HereSM campaign. This partnership demonstrates a continued commitment to preventing diabetes, with a unique focus of creating a healthy workplace. This campaign educates and inspires people to adopt healthy habits and empowers them to take control of their lives.
We also became a sponsor for the Association’s Tour de Cure bicycling rides in 2015—Wheels to Weston in Missouri and the Kennebunks Tour de Cure in Maine. Over 140 Sun Life employees, friends, and family participated, raising over $38,000!
Sun Life Malaysia’s Brighter You
Sun Life Malaysia’s Brighter You program donated $99,238 to Diabetes Malaysia to provide diabetic monitoring supplies to underprivileged adults and children with diabetes.
Brighter You also sponsored glucometers and free diabetes tests for HOPE Worldwide Malaysia as well as organizing children’s health talks, basketball clinics and dance fitness programs aimed at preventing diabetes through a healthy lifestyle.
The Philippines’ SunPIOLOgy Run
In the Philippines, where diabetes is expected to grow at one of the fastest rates in Asia, Sun Life teamed up with Filipino celebrity Piolo Pascual for the 2015 SunPIOLOgy Run, a fundraising fun run. The unique course had a variety of challenges along the route to raise awareness about diabetes. For example, runners needed to avoid obstacles such as fences designed like huge chocolate bars and drum barrels that looked like giant soft drink cans.
The SunPIOLOgy Run benefited a number of charitable partners focused on diabetes awareness and prevention, including the Institute for Studies on Diabetes Foundation (ISDFI).
Asia Diabetes Foundation: Hong Kong’s Prevent the Preventable campaign
Sun Life’s Hong Kong office sponsored a diabetes awareness campaign for the Asia Diabetes Foundation (ADF). Prevent the Preventable was developed to educate the public on the disease and the need to get screened. This was accomplished through various communication channels, including a new website and self-assessment app called RUBY (Risk Understanding By Yourself).
Sun Life also worked with the ADF to run 6 diabetes community outreach programs offering free screening tests.
University of Indonesia: Integrated Diabetes Mellitus Education Polyclinic
According to the World Health Organization, Indonesia will see the number of citizens with diabetes rise to 21 million by 2030, an increase of 250% from 2000. Sun Life’s Indonesia office supports a diabetes education clinic at the University of Indonesia, which provides information for patients and their families so they can cope independently with the illness and help prevent complications.
Four new consultation rooms are being built and diabetes education material is being developed to increase patient knowledge.
Indonesia’s Jakarta Diabetes Walk
Sun Life Financial Indonesia supported the Jakarta Diabetes Walk 2015, which was attended by doctors and dignitaries including Jakarta’s Deputy Governor, Djarot Saiful Hidayat.